Our identity as Ngati Porou flows through our work at Ngati Porou Seafoods Group.
Ngati Porou is known in the Maori world for being quite defiant – we’re not people who just go with the flow. We will do what we need to do, rather than blindly follow anyone else’s direction.
One of our goals was to be influential at all the fisheries forums and we have been; for Maori in fisheries, and also for the long-term sustainability of the whole industry.
We will use our skills and our culture to grow our business, to protect the environment and develop our people.
Poroutanga – unrelenting, proud, transformative, energetic, and strident: “We know who we are.”
Aroha – empathetic, generous, magnanimous, thoughtful, and considerate: “We care.”
Kanohi kitea – visible, approachable, relevant, accessible, and reliable: “We walk the walk.”
Manaaki – respectful, reciprocity, mana enhancing, hospitable, inclusive, empowering, kanohi ki te kanohi, open, honest: “We are team players.”
Tika/Pono – accountable, honest, and transparent: “We have integrity.”
Ringa Raupa – hard working, industrious, innovative, creative, and proactive. “We show initiative.”
Pakari – strong, courage, fearless, resilient: “We’ve got guts.”
Kaitiaki – Guardianship of the resources, responsibility for sustainability: “We will endure.”